Discuss ways that the media can engage the audience to influence their thinking?
We can reach more recipients with a single message thanks to the media. The media is a powerful tool that is extremely relevant for those who want to obtain a space to publicize their products or services. Therefore, understanding the types of media and their characteristics is essential when carrying out any marketing and advertising strategy.
Since Johannes Gutenberg created the printing press in the 15th century, its immediate popularity was confirmed as press and pamphlets spread very quickly. Later, the arrival of radio allowed greater breadth and scope of information, and television, giving image and color to ideas with great ratings, quickly became the medium of choice for users.
The Internet came to unify the population through websites and web pages. Since its creation in 1969, it has expanded more than other media, surpassing television as the majority medium of active users. Its relevance is not surprising since we obtain results in seconds thanks to search engines like Google. This added to social networks, joins the so-called "democratization of information," where users have gone from consumers to content creators. In this way, it is revealed how the media can involve the audience to influence their thoughts. They use all the sensory senses to influence people's thinking. From graphics, video games, surveys, and quizzes, In addition to personalized content, interaction is activated through platforms such as social networks, allowing users to interact with the content through comments, likes, and shares. We are not in a change of era but in an era of changes. Menéndez D, 2022).
How do you incorporate these ideas into your media project?
All the above ideas, for example, have been important to implement in my innovation project. The personalized content from my audience, for example, is seen where I write lessons based on the children's chosen topics of interest. With online platforms such as Classdojo, I implement active participation where they get to share their writing and get instant feedback. Use other online platforms like Padlet, where students share their work and give comments to their peers. I also use persuasive narrative devices to teach the children the skills of writing through interesting stories. I do this by using interactive stories where the student has to decide how it ends and they have to write different conclusions. Striking visuals would be my most significant draw for my little Giants. I would use animation videos to explain the rules of grammar and add game elements in writing by gamification to make the activities more attractive. I would definitely not leave out the use of Influencers. You could invite authors of children's books to a virtual session of reading and discussing the importance of writing.
How will you motivate critics to read your publication?
I believe that, first of all, to make critics take notice of me, I need to have a voice. That is, I need to feel and know the Why of my project and promote it with passion and persistence. Secondly, I would try to set up a plan of action to catch their eye and convince them to read me and look for me. To that, I would make a list of influential bloggers on education and technology and send them some of my posts that align with the themes of agitation and innovation. That would include the benefits and innovation I propose with data on how blended learning helps improve kindergarten students' engagement and performance in writing. I would also reach out to them through social media, where I would post meaningful quotes or key statistics on the tagged critics to engage them. Q and A chat and meetup spaces would be organized online,critics would always be invited to partake in discussions while providing testimonials of educators who have successfully implemented blended learning strategies.
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